Without a doubt, Influencer Marketing (IM) is one of the most fast-paced, chaotic and generally confusing marketing tools out there.
To start it seems simple…get influencers to talk about your brand, product or services…then sit back and reap the benefits. But scratch that surface and all the complexities of the tool come tumbling out.
Which platforms should I be targeting?
How do I get influencers to reply to my emails?
Should I be paying influencers?
What are big businesses doing that I should be aware of? How do I stop getting ripped off by dubious fake-influencer?
How is the industry changing?
Are there any threats to how I do things?
The list goes on. It can seem futile.
But don't despair. Luckily, there is a wealth of information out there to help you learn and understand best practices and current trends. From insightful data to simple how-to guides, you can find it all online…if you know where to look.
In this article, we run through some of our favourite influencer marketing blogs, saving you time in sorting the wheat from the chaff…
So, let’s begin…
Scott Guthrie is the director-general of the Influencer Marketing Trade Body, influencer marketing podcaster, lecturer and general industry thought leader. So, needless to say, he knows his stuff when it comes to influencer marketing.
The blog section of his insightful website taps into the latest trends and big news related to the influencer marketing space. His detailed insights are focused towards providing facts of the matter and therefore are a great source for widely unbiased and independent content.
For small business owners, we strongly suggest checking out his 'how-to' guides for simple to understand and apply content that will help you grow your business.
What to expect
Current topics in influencer marketing
Award-winning content
A general dislike for ‘influencer advertising’.
Onalytica is a leading influencer discovery and relationship management software provider.
It is clear that the company prides itself on developing a position of thought leadership, providing a huge wealth of insight, information and knowledge on its website.
Browse their blogs for detailed analysis of industries, as well as helpful guides to specific influencer marketing topics. We also recommend checking out and enrolling in their influence marketing academy to really develop your knowledge.
What to expect
Deep insight into industry topics
Helpful how-to guides to all elements of the influencer marketing process
Industry-leading white papers on influencer relationship management.
Tom Augenthaler is an expert influencer marketing consultant based in the USA. With a background in public relations with businesses like HP, Tom really knows what he talking about, especially when it comes to influencer marketing in the B2B space.
His website and blog are a go-to for businesses seeking easy-to-understand, practical and applicable advice on leveraging influencers to their benefit. He also hosts masterclasses and courses on-site, providing access to top industry knowledge without the consultancy price tag.
What to expect
Advice on influencer marketing that can easily be applied
A fun and personable writing style
Data-backed facts and figures.
A leader in the development of influencer discovery, management and analytics software. Traackr helps businesses get more out of influencer relationships.
The blog section of their website provides a fascinating insight into all aspects of influencer marketing. The thing we love most about the Traackr blog is its focus on collating insight from some of the best influencer marketing professionals out there.
What to expect
Attention-grabbing blog titles
Deep insight calling on their extensive knowledge and experience
How-to guides, interviews with industry leaders and success stories.
If you are looking for some easy-to-digest content around influencer marketing, then the GRIN blog is for you. GRIN is an industry-leading influencer marketing platform and they offer the type of advice that will help small business owners create powerful influencer campaigns.
What to expect
Actionable insight
Listenable versions of blog posts (very helpful for the busy marketer)
News and updates from the influencer marketing industry
Influencer Marketing Blogs: Summary
Picking a great influencer marketing blog and following it is going to help you get the most out of your influencer campaigns. Most importantly, getting varied input from bloggers, thought leaders and solution providers will let you absorb all key sources of information and make your own decisions about how influencer marketing can benefit your business.
Are we missing a great influencer marketing blog? Let us know in the comments below.
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